Defining Fashionpreneurship | What is a Fashionpreneur - Fashion Blog 2019

Photography by Shaun Andru. Glam Studio 304 Chicago,Illinois

Modern Day Fashionpreneurship

By R’Mondre Stockley

Feb. 15, 2019

Fashionpreneur /ˈfaSHən- prəˈnər (noun) - a specialized individual or entrepreneur within the fashion industry that practices organizing, growing and operating their own apparel company. - R’Mondre Stockley

 

Before you indulge into the fundamental concepts and tools listed in this article here is some info that will help you get the most out of the material that you are reading. Successful entrepreneurs alike understand one imperial notion, “time is money”.  In respect to your time, the topics and principles within this article are presented methodically for you to take out exactly what you need and to skip over what you may already comprehend. This is composed to help prioritize and strengthen up the foundation of upcoming fashionpreneurs to optimize your brands longevity. Although each component of fashionprenuership is equally important, this is a topical article, meaning that it is intentionally segmented for you to effectively navigate to the bolded topic that is most relevant to you. If you need clarity  from the smallest details to major development I offer a consultation package which helps fashionpreneurs develop and expand in virtually every aspect from negotiation and closing deals with artist and manufacturers to marketing and Instagram algorithms click here for more information on consultation. For the visual learners I also break down intangible subjects, for example: times of progress and failures as a developing fashionpreneur, behind the scene of working with artist and more valuable information on rmondresgallery blog and youtube vlog.

Defining Fashionpreneurship

The following material could not be recognized as informative without acknowledging other proceeding authors take on the definition and concepts behind what fashionpreneurship is. Like most millennials would ultimately I turned to Google, the world's most popular search engine, for insight on what exactly fashionpreneurship is. For your convenience, I have taken the courtesy of citing Google's top search result for what a fashionpreneur is, the initial result of “what is a fashionpreneur” is quoted as follows, “Fashionpreneur. noun: A woman who gracefully mixes fashion and entrepreneurship to build her empire” – (Creation of a fashionpreneur, Ariana Pierce) Although the excerpt that this definition was taken from is outdated and subjective, as an experienced fashionpreneur, it is safe to say that this particular definition is fairly sexist as well as inaccurate. For the general purpose on establishing an objective understanding of the world of fashion and entrepreneurship, I define fashionprenuership as a specialized individual or entrepreneur within the fashion industry that practices organizing, growing and operating their own apparel company. - R’Mondre Stockley, I referenced Ariana’s definitive explanation of fashionpreneurship for several various reasons, the primary reason being that the remaining successful individuals within the industry are too busy or unwilling to give the proper insight. Consequentially this leaves an overwhelming amount of amateur or aspiring fashionpreneurs with little to no insight on what to expect and how to best establish oneself as an entrepreneur within the highly competitive fashion industry.

 

Prioritizing Brand Development

As a fashionpreneur, there are several components that will require your attention to the most important subject for any cutting edge fashionpreneur to focus on is the development of your brand. It is crucial to visualize, determine and anticipate the longevity of your brand. Before purchasing or creating designs, remember that users who may be deciding if they like your brand; could get the wrong impression of the entire brand based solely off of only one offensive design and could refrain from shopping with you forever. However, once you have decided on a logo or a design it is important to implement your brand’s logo in a variety of different ways to optimize brand recognition as well as profit. The most influential fashion brands all have a recognizable logo that consumers associate with consistent quality to their products. You will need a logo that uniquely represents your brand, to pique the interest of potential customers. For consultation and references, you may acquire here. Generally speaking, larger brands take an overall greater amount of effort to establish and sustain. I have often heard the aphorism, “your network determines your net worth.” surrounding yourself with knowledgeable acquaintances is a for sure way to increase your personal growth and consequently your brand's growth. I would like to share a video that a good friend of mine directed me to click here to view that particular Valerie Love vlog which highlights the importance of allowing wealth to gestate. The video is rather lengthy but exceptionally beneficial around 12:00 minutes into the video. Valerie Love does an exceptional job breaking down this subject strategically and almost scientifically in a way that everyone should be able to connect to. At times I also struggled with the virtue of patience but with knowledge, most fashionpreneur can maneuver throughout the process, with the understanding that there is a systematic explanation to every point in the gestation period. Brand development essentially serves as the genesis of fashionprenuership. Before any transactions are registered, any inventory is made or shipped out most people would agree that you will need a vision, contrarily though not many people do a thorough job prioritizing what should be focused on in seed vision. In regards to brand development, the logo is the main component of any brand including fashion art brands. In the unlikely event that you have no experience in graphic design, social media is a great medium to shop for experienced graphic designers to create logos.  The graphic artist for my R’mondre box logo is Frank Macaluso, who specializes in caricature and was also the was the artist behind iconic brands like Mario Tricoci and the Quaker Oats company Cap’n Crunch character. A word of advice for fashionpreneurs investing in any artwork for the first time, as simple as it is the skill of closing and negotiating is often overlooked, I would highly suggest negotiating with the artist after evaluating their portfolio it is simply the best method to grasp the consistency of their work. In the case of Frank, he had worked with several big names which justified our negotiated price of $400 for a total of one logo and two graphic designs. A high-quality apparel logo may cost up to $125 if done by an experienced graphic designer. Even as an amateur fashionpreneur I understood the importance of having a developed artist create my logo.I purchase my R’Mondre Box logo as well as two political pieces including the comical representation of POTUS, Donald Trump, characterized in the semi controversial Trumphant shirt. Through time experienced fashionpreneurs develop the skill of evaluating the value of art designs based on minimizing financial loss from investing in designs that may be less profitable.

 

Personality

I could literally write and publish a book regarding the technological undertakings that are associated with being an active fashionpreneur, but that is not the objective of this article. Ideally, I want to provide insight into the conceptual logic that fashionpreneurs can use to excel. Assuming that you are in the same financial position that I started from then you are building your brand with little to no money upfront. Through experience, I have learned that fashionpreneur is a brand's most valuable asset. My preconceived notion was through filtrating a significant portion of my marketing through influencers or paying a marketer was the key tool to aggressively expand my brand. That is not to say that the latter of those may or may not be best for you, but I hope to offer you a unique perspective. Consider this conditional statement, if there is no likable face behind a fashionpreneur brand then customers may have a difficult time developing a personal connection and will ultimately be less likely to choose you over other hundreds and thousands of merchants offering a similar product. A keyword in my prior statement is likable if the individual behind the brand is not convincingly genuine even a personal connection will not be sufficient enough to sway consumers to choose your brand. As mentioned earlier I have observed that there is an inevitable correlation between a fashionpreneur and their brand. Therefore, I have come to the realization that I had previously misinterpreted a key principle within the industry. Personality is a major key to fashionpreneur success. Que in DJ Khaled Memes! In a market filled with marketers and influencers, I can sense that the following statement may be semi-controversial, but as a fashionpreneur understand that all of the following are true; a personal connection is a front runner for adding sales, you are the most important asset, you are the best possible individual to represent your brand.

 

Digital Presence/Marketing

With this understanding, we may pivot to exploiting more economical solutions for fashionpreneurs. For example, rather than investing money that you don't have starting out into making and shipping inventory to influencers or worse paying in exchange hoping that they will post about your brand. I would recommend dedicating your efforts to grow your social media presence more organically as an individual. You really will not be able to purchase your way into the hearts of potential customers. On the flipside, when I started rmondre.com I was under the impression that it was more beneficial to operate strictly as a company as opposed to an individual. Even artist that I was collaborating with at the time had suggested removing our faces from the brand. The most influential observation that shifted my perspective towards the subject of personalized connection is that I observed cases where a fashionpreneurs with an inferior product quality at a relatively similar price point were receiving more engagement, and feedback on their personal profile than I had on my business profile with more followers. Everyone has an opinion but historically there is an endless list of fashion juggernauts like Ralph Lauren, Chanel, Versace that gestated their wealth from initially connecting to customers on a personalized level. This happens so much so that the names of these million dollar companies are all native to the designer that created them. Needless to say, this does not mean that you have to or should give your brand your maiden name. Keep in mind that the information suggested in this article should only be applied on a case by case basis.


Spin to win Spinner icon
x

x